Skip to content

Deliver to

Deliver to

Television
- 8K HDR
- OLED
- 4K HDR
- Full HD/HD ready
  - Full HD
  - HD Ready
  - Smart TV
  - Android TV
- Google TV
  - 8K HDR
  - OLED
  - 4K HDR
Home Audio
Personal Audio
Digital Imaging
PlayStation®
- Playstation 5
  - PlayStation 5 Accessories
  - PlayStation 5 Games
- Playstation 4
  - PlayStation 4 Accessories
  - PlayStation 4 Games
Professional Products
- Professional Camcorders
  - Professional Camcorders
  - Accessories
Offers

MAIN MENU
Television
- Television
- 8K HDR
- OLED
- 4K HDR
- Full HD/HD ready
  - Full HD
  - HD Ready
  - Smart TV
  - Android TV
- Google TV
  - 8K HDR
  - OLED
  - 4K HDR
Home Audio
- Home Audio
- Home Theater System
  - HT-A9
- Soundbar
- High Power Audio System
  - Party Speakers
  - Portable Wireless Speakers
- DVD/BD Players & Speakers
Personal Audio
Digital Imaging
PlayStation®
- PlayStation®
- Playstation 5
  - PlayStation 5 Accessories
  - PlayStation 5 Games
- Playstation 4
  - PlayStation 4 Accessories
  - PlayStation 4 Games
Professional Products
- Professional Products
- Professional Camcorders
  - Professional Camcorders
  - Accessories
Offers

FOR QUERIES RELATED TO

contactus@shopatsc.com
1800-103-7799

Collection : Full Array LED

Home | Full Array LED

Full Array LED

XR-55X90K - Sony Bravia 139 cm (55) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

Limited Time Sale

New

₹ 7500 Cashback*

XR-55X90K - Sony Bravia 139 cm (55) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

26 reviews

₹ 113,990 (incl. of all taxes)

₹ 113,990

MRP ₹ 169,900 (incl. of all taxes)

You Save: ₹ 55,910 (33%)

XR-65X90K - Sony Bravia 164 cm (65) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

New

₹ 9000 Cashback*

XR-65X90K - Sony Bravia 164 cm (65) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

12 reviews

₹ 161,490 (incl. of all taxes)

₹ 161,490

MRP ₹ 229,900 (incl. of all taxes)

You Save: ₹ 68,410 (30%)

XR-75X90K - Sony Bravia 189 cm (75) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

Limited Time Sale

New

₹ 12000 Cashback*

XR-75X90K - Sony Bravia 189 cm (75) XR series 4K Ultra HD Smart Full Array LED Google TV (Black) (2022 Model) | with Dolby Vision Atmos & Alexa Compatibility

2 reviews

₹ 265,990 (incl. of all taxes)

₹ 265,990

MRP ₹ 379,900 (incl. of all taxes)

You Save: ₹ 113,910 (30%)

Your Trust Matters to us! Review Medals

Judge.me Diamond Verified Reviews Shop medal

Judge.me Diamond Monthly Record Shop medal

Judge.me Bronze Transparent Shop medal

Judge.me Top 1% Trending Shops medal

Judge.me Top 5% Shops medal

Customers rate us 4.7/5 based on 8854 reviews.

Judge.me Verified Reviews Badge

Verified Reviews

Television
- 8K HDR
- OLED
- 4K HDR
- Full HD/HD ready
- Google TV
Home Audio
Personal Audio
Digital Imaging
PlayStation®
- Playstation 5
- Playstation 4
Professional Products
- Professional Camcorders
Offers

Search
|
About Us
|
Contact Us
|
Find Store
|
Privacy Policy
|
Refund Policy
|
Cancellation & Shipping Policy
|
Terms & Conditions
|
Low Cost EMI T&C
|
FAQs
|
Delivery timelines
|
Demo/Installation
|
Track my order
|

Stay up to date with Sony Center

Subscribe to our newsletter for the latest news and products update straight to your inbox.

For Queries

For queries related to Purchase / Delivery / Payment please write us at
contactus@shopatsc.com
For queries related to products you may call Sony's toll free number
1800-103-7799 (All days: 9:00 am-7.30 pm)

© 2021 www.shopatsc.com. This website is owned and managed by M/s Binary Web Solutions India Pvt. Ltd. (CIN U72900MH2008PTC177766).

All intellectual property(ies) of third party are the property of such third party.

About Cookies on this site

This site uses cookies to improve your online experience, allow you to share content on social media, measure traffic to this website and display customized ads based on your browsing activity. By clicking ACCEPT, you are agreeing to ShopAtSC's and For more information visit ShopAtSC's

Privacy PolicyX

This document (“Privacy Policy”) is intended to provide information on how M/s Binary Web Solutions (I) Private Limited (Hereafter“Binary”, “we”, “our” or “us”) collects, uses, processes, discloses, manages and handles personal data which is subject to the applicable laws in India. Please read this Policy carefully. By accessing our website, using any services provided by Binary, signing up for any products and services provided by Binary, submitting any information to us, or otherwise showing your agreement thereon, you will be deemed to have agreed and explicitly consented to the terms of this Privacy Policy.

Binary reserves the right to amend, alter, change or modify this Privacy Policy at any time without prior notice. Any amendment, alteration, changes or modification will be posted from time to time on our website. Subject to your rights under any applicable laws, you agree or shall be deemed to agree to be bound by any of such amended, altered, changed or modified Privacy Policy by continuing to access our website, using any services provided by Binary, signing up for any products and services provided by Binary, submitting information to us, or otherwise showing your agreement thereon.

1. Personal Data
1.1. In this Privacy Policy, “Personal Data” would mean and include any data, whether true or false, which can be related to a specific identifiable natural individual, whether such individual is identifiable from the data itself, or from other information which is available to us.
1.2. Examples of such Personal Data you may provide to us includes (depending on the nature of your interaction with us) your name or other identification proofs, telephone number(s), mailing address, email address, network data and any other information relating to any individuals which you have provided us in any form you may have submitted to us, or via other forms of interaction with you.
2. Collection of Personal Data
2.1. Binary may collect your Personal Data in several different ways. Please take care when submitting information to us, in particular when completing free text fields or uploading documents and other materials. Some of our services are automated and we may not recognise that you have accidentally provided us with incorrect or sensitive information.
2.2. Whenever you interact with Binary, you may or may be asked to provide us your Personal Data. For example:
- when creating your accounts, signing up or subscribing for service updates, we may ask you to provide a range of information, such as your name, date of birth, contact details, interests and newsletter preferences;
- when you purchase, register, send for repair or return one of our products, we may record the call and/or ask you to provide information such as your contact details, delivery date and place of purchase and payment information;
- when you contact our customer service centres for assistance, we may keep information about the call, including your name, the product(s) you bought, the reason to why you contacted us and the advice we gave you;
- when you visit us at a public event, such as trade show or exhibition or participate in one of our surveys, competitions or prize draws, we may ask for information, such as your business card, name, contact details, interests and preferences;
- when you use our online services, we may receive content that you choose to upload, such as product reviews, comments, photos and forum posts, or details of your interests and preferences that you choose to tell us about for example, when you select the services that you wish to receive; and
- when you submit your Personal Data to us for any other reasons.
2.3. If you provide us with any Personal Data relating to a third party (e.g. information of your spouse, children, parents, and/or employees), by submitting such Personal Data to us, you represent to us that you have obtained the consent of the third party to provide us with their Personal Data for the purposes as listed below.
2.4. You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the products and services you have requested.
3. Purpose of Collection, Use and Disclosure of Your Personal Data
3.1. Generally, Binary collects, uses, stores, processes and discloses your Personal Data for the following purposes:
- For facilitating transaction between Sellers and Buyers;
- resolving complaints and responding and handling requests and enquiries;
- providing customer care, warranty, returns and other after sales services;
- for staff training and quality assurance purposes, particularly in relation to our customer relations staff at our call, email and other support centres;
- asking for your opinions on products and services and conducting product surveys;
- facilitating and processing your searches and requests for information when you contact us about SONY and its products and services;
- conducting prize draws, contests and other promotional offers;
- managing the administrative and business operations of Binary and complying with internal policies and procedures;
- facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the related corporations or affiliates of Binary;
- matching any Personal Data storedwhich relates to you for any of the purposes listed herein;
- analysing, investigating, handling, resolving any security matters or any vulnerability;
- preventing, detecting and investigating crime and analysing and managing commercial risks;
- providing media announcements and responses;
- monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
- organising promotional events;
- legal purposes (including but not limited to obtaining legal advice and dispute resolution);
- conducting investigations relating to disputes, billing or fraud;
- meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on Binary (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
- any purposes which are reasonably related to the aforesaid.
3.2. In relation to particular products and services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use or disclose your Personal Data. If so, we will collect, use and disclose your Personal Data for these additional purposes as well, unless we have specifically notified you otherwise.
4. Disclosing and Transferring Personal Data
4.1. Binary will take appropriate and commercially reasonable technical, physical, and administrative measures to protect any Personal Data it possesses or controls from misuse or accidental, unlawful or unauthorised destruction, loss, alteration, disclosure, acquisition or access in accordance with the applicable Laws. Subject to the provisions of any applicable law, your Personal Data may be disclosed, for the purposes listed above (where applicable), to the following:
- Binary’s related companies or affiliates and their employees to provide content, products and services to you or Binary; Third party seller(s), Sony Centre, which are third party franchisee of Sony India Private Limited
- agents, contractors or third party service providers who provide services to Binary;
- trade partners in relation to providing rewards and benefits, if any;
- any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of Binary’s related corporations or affiliates;
- our professional advisers such as auditors, financial advisers and lawyers;
- relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority; and
- Sony India Private Limited and its group companies;
- any other party to whom you specifically authorise us to disclose your Personal Data.
4.2. You consent and agree to Binary transferring your Personal Data outside of India for any of the purposes as listed above.
5. Cookies
5.1. In order to improve our services to you, we sometimes use automated tracking devices such as a “cookie”. A cookie is a small amount of data that our web server sends to your web browser when you visit certain parts of our website and the use of which is intended to assist our understanding of your interest in our website. We may use the cookies to personalise the content, recommendations, advertisements and communications delivered to you so that they are more relevant to you and your interests. For example, you may see an advertisement for a product that you have recently viewed on our website. Please note that the cookies do not personally identify users although they do identify a user’s browser. You can always choose to disable cookies from being stored on your computer by changing your browser settings. Disabling cookies however, may result in a limited experience of our functionality and services and in some cases may mean that we are unable to provide you with the services, or parts of the services, that you have requested. Some of our business partners whose content is incorporated into or linked to from the website may also use cookies. However, we have no access to or control over these cookies or websites.
6.3 Contact us
6.1. If you have any questions or feedback relating to your Personal Data or our Data Protection Policy, you can contact us at: sellers@shopatSC.com

Terms & ConditionsX

Ownership
Binary Web Solutions maintains this Site (ShopAtSC) for your entertainment, information, education, and communication. Please feel free to browse the Site. If you are browsing the Site as a non-commercial consumer, you may download material displayed on the Site for your non-commercial, personal use only. If you are browsing this Site as an employee/ agent/ member of any business or organization, you may download material/ information displayed on the Site only for non-commercial purposes within your business or organization. This permission is specifically conditioned on your retaining all copyright and other proprietary notices contained on the materials. Additionally, you may not distribute or transmit (except, within your business or organization), modify, reuse, report, or use the contents of this Site for public or commercial purpose, including the text, images, audio and video without Binary's written permission. Your access and use of the Site is also subject to the following terms and conditions (“Terms and Conditions”) and all applicable laws. By accessing and browsing the Site, you accept, without limitation or qualification, the Terms and Conditions below.

Terms and Conditions of Use

Prices and specifications are subject to change without prior notice. You should assume that all material / information on the Site is protected by copyright unless otherwise noted and may not be used except as permitted in these Terms and Conditions or in the text on this Site. The MRPs are inclusive of all taxes.

Limitation of Liability

Although care has been taken to ensure the accuracy of the contents of this Site but Binary makes no warranties or representations as to its accuracy and Sony specifically disclaims any liability or responsibility for any errors or omissions in the content on the Site. Neither Binary nor any other party involved in creating, producing, or delivering the Site is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of you access to, or use of, or inability to use or access, the Site. Without limiting the foregoing, everything on this Site is provided to you “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Please note that some jurisdictions may not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. Features and specifications of products described or depicted on this Site are subject to change at any time without Notice. Non–metric weights and measures are approximate. All monitor screens are measured diagonally; all monitor screen images contained in this database are simulated pictures unless otherwise indicated. Binary assumes no responsibility, and shall not be liable for, any damages to, or viruses that may infect, your Computer equipment or other property on account of your access to, use of, or browsing in the Site or your downloading of any material, data, text, images, video or audio from the Site.

Responsibility for User’s material/ information

The material / information provided on the Site is either the property of, or used with permission by, Sony. Unless otherwise specified by these terms and conditions or specific permission provided elsewhere on this Site, the Sony Site are for your personal and non–commercial use. You may not distribute, exchange, modify, sell or transmit anything you copy from this Site, including but not limited to any text, images, audio and video, for any business, commercial or public purpose. As long as you comply with the terms and conditions of Use, Binary grants you a non-exclusive, non-transferable, limited right to enter, display and use this Site. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and civil and criminal statues.

Links

The Site may provide links to other Web Sites, which are not under control of Binary. Binary shall not be responsible in any way for the contents of any such web Sites linked to or from the Binary Web Solutions. Any inclusion of such links shall not imply / interpreted as an endorsement of the owner / sponsor of the site or the content of the site. Binary disclaims all warranties, express and implied as to accuracy, validity, and legality or otherwise of any materials or information contained on such sites.

Availability of Products and Services

The products and services displayed on the Site may not be available for purchase in your particular locality. The reference to such products and services on the Site does not imply or warrant that these products or services will be available at any time in your particular location. You should check with your local Sony authorised representative for the availability of specific products and services in your area.

Binary’s Right to Change These Terms and Conditions of Use or Content on the Site.
Binary may at any time revise these Terms and Conditions by updating this posting. Since you are bound by these Terms and Conditions, you should therefore periodically visit this page, by clicking the Legal and Trademark hyperlink at the bottom of the Sony Web pages, to review the then current Terms and Conditions. These Terms and Conditions are to be governed by the construed in accordance with the law of India, without reference to its conflicts of law rules.

Copyright

Unless otherwise stated, copyright or similar rights in all material presented on the site, including graphical images, is owned by Sony India.

Trademarks

The Trademarks, logos and service marks (collectively the “Trademarks”) are the trademarks of Sony and / or its affiliates. Any other trademarks used in the Site are trademarks of their respective owners. Nothing contained on the Site should be construed as granting, by implication, or otherwise, any license or right of use any Trademark displayed on the Site without written permission of Sony.

Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device

Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.

×

Update Location

Please enter the pin code of your location to serve you better in your area.

×

We are Sorry

Currently we are not delivering to your location. Please leave your details with us & we will get back to you as soon as your location is serviceable.

← Go Back

You have successfully subscribed ! Please enter valid email address. ×

Your cart is currently empty.

CONTINUE SHOPPING

What's in your cart

Subtotal :

₹ 0

You Save :

₹ 0

View Cart