Sony Bravia XR 164 cm (65) 4K Ultra HD Smart Full Array LED Google TV with Dolby Vision Atmos & Alexa Compatibility XR-65X90J (Black)

XR-65X90J IN5
₹ 189,990 MRP. ₹ 239,900 20% Off

(incl. of all taxes)

Low cost EMI As low as ₹ 18,207.37 Per Month. More Details

Low Cost EMI PlansX

EMI Plan Interest(pa) Total Cost
₹ 31,665 x 6m 0% ₹ 189,990
₹ 21,110 x 9m 0% ₹ 189,990
₹ 15,832 x 12m 0% ₹ 189,990


NOTE:
 1. The EMI table above is indicative for just this item. Actual amount payable will depend on your card and will be shown on checkout page.
 2. The bank will continue to charge interest on Low Cost (NO cost EMI) plans as per existing rates. However, the interest to be charged by the bank will be passed on to you as an upfront discount. & Low cost EMI is available on Cart value Rs. 5000 & Above for more info Click here

Available offers
  • Easy EMI options available
  • COMBO OFFER up to Rs 5,000/- OFF on purchase of Soundbar with this TV. To know more click here

  • Free installation/wall mounting/demo of this product call Sony support on 1800 103 7799

  • Avail Low Cost EMI on select Credit Cards for orders above ₹5000. To know more click here

  • Free Home Delivery from your nearest Authorized Sony Center/ Sony Exclusive store

  • OFFER Get 5% Additional CASHBACK on Low Cost EMI transactions through SBI Credit Cards only. Know More

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World’s first cognitive intelligence TV

World's first TVs with cognitive intelligence

"It thinks like a human brain. Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs—built around the brand-new Cognitive Processor XR™, designed to replicate the way our brains think and respond."

Real life depth with deep blacks and intense brightness

"Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights. "

"A wide palette of naturally beautiful colours "

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Recreating lost texture—the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

"Recreating lost texture—the intelligent way "

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Transform your viewing with Dolby Vision™

Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home.

Sound from the screen, perfectly matching action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Sound flows around you with Dolby Atmos®

"Clear multidimensional sound. Surround yourself with sound and step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience."

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4K/120fps with VRR & ALLM

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag with 4K/120fps and dedicated Game Mode.

Just talk, a fun way to explore new worlds with Sony Google TV Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

Two-way multi-position stand

A versatile two-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Connect with your Alexa Connect with your Alexa

"Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more. Connect Google Home also for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger."

Get started with just one button

Sony TVs have a dedicated Netflix, Prime Video, Youtube & Youtube Music button, so you can start streaming with just one click.

Easy control with smart remote

Connect set-top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.

Customer Reviews

Based on 1 review
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Himar Arjun Singh
Sony takes a Great Leap Forward but hops on internal memory

The XR series is definitely going to be one of the most popular and talked about television from Sony in 2021. This television will also have maximum reviews on all social media platforms. As a user of this television, I firmly believe Sony has taken a great leap toward. The sturdy build, picture quality, sound and aesthetics are a marvel and cognitive intelligence (XR) works brilliantly.

So should it be safely presumed that this is the flagship leader for Sony in the 4K Ultra HD category? The answer is not that simple - while the television excels in all major areas, the Google OS (Google TV) is a tad slow and let you down since it takes time to wake up when you switch on the television - the OS does not seem stable and is not quite responsive - a 65 inch screen brought to life by the click of power button (or voice command) let’s you down miserably as if waking from a coma. Once awake, the television works smoothly. Future OS updates might solve this issue. Another area where Sony let’s you down is the the internal memory at 4.4 GB which seems very primitive at this price point and should have been increased to at least 8 GB max or better 16 GB. Sony just lost a complete star on that big flaw but easily manages to shine on the rest….

Hi Himar,

Thank you for taking the time to give your feedback. We really appreciate it. Looking forward to seeing you again.

Regards,
ShopAtSC

Sony Bravia XR 164 cm (65) 4K Ultra HD Smart Full Array LED Google TV with Dolby Vision Atmos & Alexa Compatibility XR-65X90J (Black)

Customer Reviews

Based on 1 review
0%
(0)
100%
(1)
0%
(0)
0%
(0)
0%
(0)
H
Himar Arjun Singh
Sony takes a Great Leap Forward but hops on internal memory

The XR series is definitely going to be one of the most popular and talked about television from Sony in 2021. This television will also have maximum reviews on all social media platforms. As a user of this television, I firmly believe Sony has taken a great leap toward. The sturdy build, picture quality, sound and aesthetics are a marvel and cognitive intelligence (XR) works brilliantly.

So should it be safely presumed that this is the flagship leader for Sony in the 4K Ultra HD category? The answer is not that simple - while the television excels in all major areas, the Google OS (Google TV) is a tad slow and let you down since it takes time to wake up when you switch on the television - the OS does not seem stable and is not quite responsive - a 65 inch screen brought to life by the click of power button (or voice command) let’s you down miserably as if waking from a coma. Once awake, the television works smoothly. Future OS updates might solve this issue. Another area where Sony let’s you down is the the internal memory at 4.4 GB which seems very primitive at this price point and should have been increased to at least 8 GB max or better 16 GB. Sony just lost a complete star on that big flaw but easily manages to shine on the rest….

Hi Himar,

Thank you for taking the time to give your feedback. We really appreciate it. Looking forward to seeing you again.

Regards,
ShopAtSC