Sony launched the BRAVIA XR A80L OLED TV that takes picture and sound quality to a whole new dimension.
1. The revolutionary Cognitive Processor XR operates like the human brain, delivering a viewing experience that completely immerses viewers in their favorite content.
The all-new BRAVIA XR OLED A80L series will be offered in various screen sizes, including 210 cm (83 inches), 195 cm (77 inches),164 cm (65 inches), and 139 cm (55 inches). The innovative cognitive processor XR, powered by cognitive intelligence, enables your BRAVIA XR TV to replicate visuals and audio just as you perceive them in the real world, resulting in an extraordinarily lifelike experience. It comprehends the human eye's focus mechanisms and performs cross-analysis of images to provide genuine depth, exceptional contrast, and vivid colours. Thanks to this unique processor, your favourite content is recreated with such authenticity that it can be felt. Regardless of what you're watching, the XR Processor XR™ upscales it to nearly 4K quality. The OLED screen on the BRAVIA XR A80L offers a striking contrast, ensuring lifelike depth and true black levels in every scene.
2. Experience greater depth and texture, with pure blacks and dazzling light, courtesy of the XR OLED Contrast Pro technology featured in the A80L series.
The XR OLED Contrast Pro technology enhances colour and contrast in bright areas, resulting in incredibly realistic images defined by deep blacks and peak brightness. Equipped with a temperature sensor and a high luminance panel, this OLED TV utilizes the Cognitive Processor XR™ to monitor screen temperature and precisely control light, ensuring that pixels in bright areas are illuminated uniformly.
3. The A80L series incorporates XR 4K upscaling technology, XR Clear image, and XR OLED Motion technology, enabling you to enjoy content close to 4K quality, regardless of the source.
The Cognitive Processor XR™ accesses a wealth of data and intelligently restores lost textures and details, creating lifelike images. XR Clear image technology reduces noise through zone division and dynamic frame analysis, minimizing blur. With OLED XR Motion Clarity technology, powered by the Cognitive Processor XR™, the A80L series combats blur by detecting and analysing key visual elements in successive frames, inserting additional frames between the originals to ensure smooth and clear action, even in fast-paced sequences.
4. The A80L series boasts XR Triluminos Pro technology, which enables access to over a billion colours and faithfully reproduces each with the subtle nuances found in the real world.
Combined with the wide colour gamut panel and Cognitive Processor XR, the BRAVIA XR A80L TV with XR Triluminos Pro technology can detect colour attributes such as saturation, hue, and brightness to deliver natural shades in every detail. The X-Wide Angle feature ensures beautiful colours from any viewing angle, making watching television from the sides just as enjoyable as from the centre. This OLED panel maintains consistent and accurate colours, regardless of your viewing position.
5. Enjoy a seamless Google TV user interface with hands-free voice search, offering access to over 10,000 apps, games, and more, along with a vast library of over 700,000 movies and TV series. The A80L series also seamlessly integrates with Apple AirPlay 2 and HomeKit.
With the new BRAVIA A80L series, you can download over 10,000 apps, and access over 700,000 movies and TV episodes, as well as live TV, all in one convenient place. Google TV organizes your favourite content from various apps and subscriptions intelligently. Finding what you want to watch is effortless; simply ask Google. You can say, "Hey Google, find action movies" to search across apps. Personalized recommendations help you discover something to watch. You can even create a watchlist from your phone or laptop using Google Search, keeping track of your viewing choices. Additionally, BRAVIA A80L supports Apple HomeKit and AirPlay, seamlessly integrating your Apple devices like iPads and iPhones with the TV for effortless content streaming.
6. Utilize the Hands-free voice search feature to interact with your A80L OLED TV and play your preferred shows and movies.
Find your favourite content quickly and easily using the power of your voice, eliminating the need for remote control. With hands-free voice control built into the A80L OLED, navigating menus, and typing text becomes a thing of the past. You can simply say, "OK Google, turn on the TV," or "OK Google, what should I watch?" and see your commands executed.
7. Elevate your gaming experience with the A80L series, offering best-in-class gaming features such as Auto Genre Picture Mode, Auto HDR Tone mapping, and HDMI 2.1 compatibility, supporting 4K 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM).
Take your gaming to new heights with the BRAVIA XR A80L series. They are packed with exclusive gaming features like the Game Menu, Auto Genre Picture Mode, Auto HDR Tone mapping, and support for HDMI 2.1, offering 4K at 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These features provide breathtaking graphics, captivating scenes, and immersive sound. Auto Genre Picture Mode automatically switches to Game Mode when using a PS5™ console to minimize lag and maximize responsiveness, switching back to standard mode when watching movies for more expressive scenes. The Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup, ensuring fine details and true colours are visible even in dark shadows and bright highlights. With 4K at 120fps, Variable Refresh Rate, and Auto Low Latency Mode, this television ensures an ultra-smooth gaming experience with clear movement for responsive gameplay.
8. Easily access gaming status, settings, and gaming assist functions with the Game Menu on the all-new BRAVIA XR A80L .
The A80L series introduces a user-friendly Game Menu, allowing gamers to customize their settings, such as enabling or disabling VRR or Motion Blur Reduction, with easy access. The Game Menu also provides the option to increase brightness in dark areas, making it easier to spot objects and opponents using the black equalizer. Additionally, it offers six types of crosshairs for precise aiming. This year, a new feature allows you to adjust the screen size, focusing your gaming experience on a smaller, more concentrated screen.
9. Get access to the largest collection of IMAX-enhanced movies with the highest quality Pure Stream™ at speeds of up to 80mbps with BRAVIA Core on the A80L series.
The BRAVIA Core app, pre-loaded on the television, allows you to redeem up to 10 new releases and enjoy unlimited streaming of top movies for up to 24 months. It grants access to a vast library of Sony Pictures' movies, available to stream in near-4K Blu-ray quality. With BRAVIA A80L , you'll experience Pure Stream™, delivering the highest streaming picture quality and access to the largest collection of IMAX® Enhanced movies. Every piece of content you watch is delivered with jaw-dropping visuals and expressive sound quality. The BRAVIA CORE Calibrated mode automatically adjusts your movie to optimal picture settings, ensuring an exceptional at-home movie viewing experience.
10. Explore a range of exciting new TV experiences with BRAVIA CAM, including gesture controls, ambient optimization, and Google Meet.
Connect your BRAVIA XR A80L OLED TV with the BRAVIA CAM (sold separately) for an even more immersive viewing experience. BRAVIA CAM recognizes your position in the room and adjusts sound and picture settings accordingly. Discover a new TV experience with BRAVIA CAM, including gesture controls, and even catch up with friends and family on the big screen through the Google Meet feature. The TV detects your distance from the screen, optimizing TV brightness for the best picture quality, regardless of where you are in the room. A built-in light and colour sensor further enhances the picture to suit the lighting conditions, ensuring the best possible viewing experience.
11. Transform your living space into a personal home theatre, offering an unparalleled visual and auditory journey through BRAVIA XR technology, Pure Stream™, and IMAX Enhanced support.
Elevate your viewing experience to the highest level of picture quality, as the A80L combines the stunning clarity of 4K resolution with the brilliance of High Dynamic Range (HDR) for exceptional brightness, vivid colours, and intricate details. With IMAX Enhanced compatibility, this television accurately brings to life the director's creative vision, capturing every ounce of drama and excitement from their imagination.
12. The perfect harmony of sound and visuals on the A80L series with Acoustic Surface Audio+ and XR Surround technology.
The all-new A80L TV offers an enhanced synchronization of pictures and sound. Through XR Sound Position, audio comes directly from the screen via Acoustic Surface Audio＋™, where three actuators located behind the TV create vibrations that synchronize with the on-screen action. Among these actuators, two are dedicated to reproducing treble frequencies, delivering precise sound localization and enveloping surround sound. Additionally, two side-mounted actuators enhance high-frequency sound, ensuring crystal-clear and natural dialogue. The integration of left and right subwoofers further enhances the bass, providing an immersive auditory experience within your home. Thanks to BRAVIA XR™, every piece of content you watch receives the full surround sound treatment. XR Surround ingeniously generates surround sound horizontally and vertically using only the TV's built-in speakers, granting you a 3D audio experience without the necessity of ceiling or upward-firing speakers.
13. The A80L series delivers outstanding picture and sound quality in any environment, thanks to Ambient Optimization, a light sensor, and Acoustic Auto Calibration technology.
The Ambient Optimization technology on the A80L TV, paired with a light sensor, automatically adjusts picture brightness to suit room conditions, increasing brightness in well-lit rooms and reducing it in darker environments for the perfect viewing experience. Acoustic Auto Calibration technology detects your position and optimizes sound, ensuring the same sound quality as if you were sitting directly in front of the TV. Sound can vary depending on your room's environment. Additionally, the OLED series includes a light sensor that optimizes picture brightness based on room conditions, boosting brightness in well-lit areas, and reducing it in darker spaces to provide an ideal view.
14. The A80L series is designed to excel in challenging conditions, equipped with XR Protection PRO technology.
The A80L TV series offers superior dust and humidity protection and meets Sony's highest standards for lightning tests, ensuring protection against lightning strikes and power surges. Get uninterrupted entertainment with a television designed to last longer.
15. Immerse yourself in whatever you are watching with the minimalist 'One Slate' design and the 'Metal Flush Surface' bezel of the A80L TV.
The One Slate design features a metal flush surface that surrounds the screen, creating an elegantly simple appearance that keeps your focus on the picture, eliminating distractions. The A80L TV includes a 3-way stand, offering standard, narrow, and soundbar settings to accommodate your preferences. The stand features a new diamond-shaped cross-section, further enhancing its slim and lightweight appearance.
16. With a strong focus on sustainability, Sony's dedication to sustainability spans various aspects of the product lifecycle, from inception to usage.
Sony is actively working to reduce its plastic footprint through the Road to Zero initiative. This initiative entails a concerted effort to diminish the use of virgin plastic, optimize transportation methods for efficiency, and scrutinize energy consumption during product operation. Furthermore, all 2023 models come equipped with the Eco Dashboard, which empowers users to effortlessly tailor their energy-saving preferences and settings, furthering Sony's commitment to being an environmentally conscious brand.