Sony FE 50mm F1.2 GM (SEL50F12GM) E-Mount Full-Frame, Standard G Master Lens

Sony FE 50mm F1.2 GM (SEL50F12GM) E-Mount Full-Frame, Standard G Master Lens
Sony FE 50mm F1.2 GM (SEL50F12GM) E-Mount Full-Frame, Standard G Master Lens

₹ 199,990 (incl. of all taxes)

₹ 199,990

MRP ₹ 228,990 (incl. of all taxes)

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Sony FE 70-200 mm F2.8 GM OSS (SEL70200GM) E-Mount Full-Frame, Telephoto Zoom G Master Lens

Sony FE 70-200 mm F2.8 GM OSS (SEL70200GM) E-Mount Full-Frame, Telephoto Zoom G Master Lens
Sony FE 70-200 mm F2.8 GM OSS (SEL70200GM) E-Mount Full-Frame, Telephoto Zoom G Master Lens

₹ 178,990 (incl. of all taxes)

₹ 178,990

MRP ₹ 204,990 (incl. of all taxes)

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Sony FE 35mm F1.4 GM (SEL35F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens

Sony FE 35mm F1.4 GM (SEL35F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens
Sony FE 35mm F1.4 GM (SEL35F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens

₹ 143,590 (incl. of all taxes)

₹ 143,590

MRP ₹ 164,990 (incl. of all taxes)

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Sony FE 14mm F1.8 GM (SEL14F18GM) E-Mount Full-Frame, Ultra-wide-angle Prime G Master Lens

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Sony FE 14mm F1.8 GM (SEL14F18GM) E-Mount Full-Frame, Ultra-wide-angle Prime G Master Lens
Sony FE 14mm F1.8 GM (SEL14F18GM) E-Mount Full-Frame, Ultra-wide-angle Prime G Master Lens

₹ 141,990 (incl. of all taxes)

₹ 141,990

MRP ₹ 162,990 (incl. of all taxes)

You Save: ₹ 21,000 (13%)

Sony FE 24–70 mm F2.8 GM II (SEL2470GM2) E-Mount Full-Frame, Standard Zoom G Master Lens

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Sony FE 24–70 mm F2.8 GM II (SEL2470GM2) E-Mount Full-Frame, Standard Zoom G Master Lens
Sony FE 24–70 mm F2.8 GM II (SEL2470GM2) E-Mount Full-Frame, Standard Zoom G Master Lens

₹ 175,990 (incl. of all taxes)

₹ 175,990

MRP ₹ 199,990 (incl. of all taxes)

You Save: ₹ 24,000 (12%)

Sony E Mount FE 50 mm F1.4 GM Full Frame Lens (SEL50F14GM) | Lightweight & Compact | Beautiful Bokeh | Extraordinary Resolution

Sony E Mount FE 50 mm F1.4 GM Full Frame Lens (SEL50F14GM) | Lightweight & Compact | Beautiful Bokeh | Extraordinary Resolution
Sony E Mount FE 50 mm F1.4 GM Full Frame Lens (SEL50F14GM) | Lightweight & Compact | Beautiful Bokeh | Extraordinary Resolution

₹ 131,990 (incl. of all taxes)

₹ 131,990

MRP ₹ 149,990 (incl. of all taxes)

You Save: ₹ 18,000 (12%)

Sony FE 85mm F1.4 GM (SEL85F14GM) E-Mount Full-Frame, Mid-range Telephoto Prime Lens

Sony FE 85mm F1.4 GM (SEL85F14GM) E-Mount Full-Frame, Mid-range Telephoto Prime Lens
Sony FE 85mm F1.4 GM (SEL85F14GM) E-Mount Full-Frame, Mid-range Telephoto Prime Lens

₹ 121,390 (incl. of all taxes)

₹ 121,390

MRP ₹ 139,490 (incl. of all taxes)

You Save: ₹ 18,100 (13%)

Sony FE 24mm F1.4 GM (SEL24F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens

Sony FE 24mm F1.4 GM (SEL24F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens
Sony FE 24mm F1.4 GM (SEL24F14GM) E-Mount Full-Frame, Wide-angle Prime G Master Lens

₹ 119,990 (incl. of all taxes)

₹ 119,990

MRP ₹ 137,990 (incl. of all taxes)

You Save: ₹ 18,000 (13%)

SonyFE 16-35mm F2.8 GM (SEL1635GM) E-Mount Full-Frame, Wide-Angle Zoom Lens

SonyFE 16-35mm F2.8 GM (SEL1635GM) E-Mount Full-Frame, Wide-Angle Zoom Lens
SonyFE 16-35mm F2.8 GM (SEL1635GM) E-Mount Full-Frame, Wide-Angle Zoom Lens

₹ 167,890 (incl. of all taxes)

₹ 167,890

MRP ₹ 192,990 (incl. of all taxes)

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Sony FE 12–24 mm F2.8 GM (SEL1224GM) E-Mount Full-Frame, Ultra-wide-angle Zoom G Master Lens

Sony FE 12–24 mm F2.8 GM (SEL1224GM) E-Mount Full-Frame, Ultra-wide-angle Zoom G Master Lens
Sony FE 12–24 mm F2.8 GM (SEL1224GM) E-Mount Full-Frame, Ultra-wide-angle Zoom G Master Lens

₹ 260,990 (incl. of all taxes)

₹ 260,990

MRP ₹ 299,990 (incl. of all taxes)

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Sony FE 135mm F1.8 GM (SEL135F18GM) E-Mount Full-Frame, Telephoto Prime G Master Lens

Sony FE 135mm F1.8 GM (SEL135F18GM) E-Mount Full-Frame, Telephoto Prime G Master Lens
Sony FE 135mm F1.8 GM (SEL135F18GM) E-Mount Full-Frame, Telephoto Prime G Master Lens

₹ 161,790 (incl. of all taxes)

₹ 161,790

MRP ₹ 185,990 (incl. of all taxes)

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Sony Super telephoto Zoom 100-400mm G Master lens (SEL100400GM) E-Mount Full-Frame

Sony Super telephoto Zoom 100-400mm G Master lens (SEL100400GM) E-Mount Full-Frame
Sony Super telephoto Zoom 100-400mm G Master lens (SEL100400GM) E-Mount Full-Frame

₹ 199,690 (incl. of all taxes)

₹ 199,690

MRP ₹ 229,490 (incl. of all taxes)

You Save: ₹ 29,800 (13%)

Sony E Mount FE 16–35 mm F2.8 GM I Full Frame Lens (SEL1635GM2) | Smallest & Lightest | Wide-Angle Zoom Lens | High Resolution & Bokeh

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Sony E Mount FE 16–35 mm F2.8 GM I Full Frame Lens (SEL1635GM2) | Smallest & Lightest | Wide-Angle Zoom Lens | High Resolution & Bokeh
Sony E Mount FE 16–35 mm F2.8 GM I Full Frame Lens (SEL1635GM2) | Smallest & Lightest | Wide-Angle Zoom Lens | High Resolution & Bokeh

₹ 210,490 (incl. of all taxes)

₹ 210,490

MRP ₹ 238,990 (incl. of all taxes)

You Save: ₹ 28,500 (12%)

Sony FE 24-70 mm F2.8 GM (SEL2470GM) E-Mount Full-Frame, Standard Zoom G Master Lens

Sony FE 24-70 mm F2.8 GM (SEL2470GM) E-Mount Full-Frame, Standard Zoom G Master Lens
Sony FE 24-70 mm F2.8 GM (SEL2470GM) E-Mount Full-Frame, Standard Zoom G Master Lens

₹ 145,290 (incl. of all taxes)

₹ 145,290

MRP ₹ 166,990 (incl. of all taxes)

You Save: ₹ 21,700 (13%)

Sony FE 600mm F4 GM OSS (SEL600F40GM) E-Mount Full-Frame, Super Telephoto G Master Lens

Sony FE 600mm F4 GM OSS (SEL600F40GM) E-Mount Full-Frame, Super Telephoto G Master Lens
Sony FE 600mm F4 GM OSS (SEL600F40GM) E-Mount Full-Frame, Super Telephoto G Master Lens

₹ 1,199,000 (incl. of all taxes)

₹ 1,199,000

MRP ₹ 1,377,990 (incl. of all taxes)

You Save: ₹ 178,990 (13%)

Sony FE 400mm F2.8 GM OSS (SEL400F28GM) E-Mount Full-Frame, Super Telephoto G Master Lens

Sony FE 400mm F2.8 GM OSS (SEL400F28GM) E-Mount Full-Frame, Super Telephoto G Master Lens
Sony FE 400mm F2.8 GM OSS (SEL400F28GM) E-Mount Full-Frame, Super Telephoto G Master Lens

₹ 969,000 (incl. of all taxes)

₹ 969,000

MRP ₹ 1,113,490 (incl. of all taxes)

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  • Sony FE 24-70mm F2.8 GM II Lens: A Comprehensive Analysis
    The “Holy Trinity” Standard Zoom Lens

    The Sony FE 24-70mm F2.8 GM II stands out as a modernized "holy trinity" standard zoom, blending advanced optics and autofocus capabilities into a compact, lightweight design for ultimate convenience in both photography and videography. Specifically crafted for compact Alpha system bodies, this lens adapts seamlessly to various shooting scenarios.

    Representing Sony's cutting-edge lens technology, the F2.8 G Master standard zoom lens is not only the latest but also the world's smallest and lightest in its class* . With two XA elements and two Super ED glass elements, it delivers remarkable resolution, even wide open at F2.8, competing with the finest prime lenses. This lens enables you to approach your subject closely, capturing every intricate detail with precision.

    What sets this Sony G Master lens apart is its ability to produce exquisite F2.8 bokeh, ensuring a beautiful background blur, coupled with outstanding resolution even at the widest aperture. The fast and accurate autofocus system further enhances your shooting experience, allowing you to focus on the creative process without compromising on image quality.

    The Sony FE 24–70 Mm F2.8 GM II (SEL2470GM2) E-Mount Full-Frame, Standard Zoom G Master Lens is available on ShopatSC.com at a price of ₹ 175,990!

    Comprehensive Feature Analysis of the Sony G Master 24-70mm Lens
    High resolution rivals the best primes: Outstanding contrast at high spatial frequencies ensures exceptional resolution even when wide open at F2.8. This is achieved through the integration of two advanced XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a sophisticated floating focus mechanism. Together, these components effectively manage aberrations, resulting in sharp and clear images across all zoom and aperture settings.

    Minimal flare and ghosting: Nano AR Coating II ensures a consistent anti-reflection coating, minimizing flare and ghosting on lens surfaces. This design not only subdues internal reflections but also enhances clarity for diverse photography subjects like landscapes and sports. The lens's exceptional clarity is equally advantageous for activities such as live streaming and similar events.

    Stunning G Master bokeh: Gorgeous F2.8 bokeh spans the entire zoom range, achieved through advanced optics and an innovative 11-blade aperture unit. Precision control of spherical aberration in design and manufacturing elevates bokeh quality. Two XA elements ensure smooth bokeh without onion rings, and ED glass elements prevent color bleeding, resulting in a natural-looking circular bokeh.

    Excellent close-up performance: Close-up photography is a breeze with the FE 24-70mm F2.8 GM II lens, boasting a minimum focusing distance of 0.21 meters at 24mm and 0.30 meters at 70mm. Achieving a maximum magnification of 0.32x, it delivers deep bokeh at F2.8 for stunning close-ups. The lens features a floating focus for optimal sharpness across the zoom range and various focusing distances. Additionally, the inner focus capability allows for impressive close-up stills or movies, especially in limited space.

    Fast, precise AF, and excellent response: Sony's FE 24-70mm F2.8 GM II features four XD Linear Motors, a floating focus mechanism, and advanced lens control for exceptional autofocus precision and tracking. Capture moments at a rapid 30 frames per second with compatible camera bodies. The addition of a new aperture unit enhances speed, ensuring full AF tracking performance even with a stopped-down aperture.

    Movie features refined for visual creators: Experience seamless cinematography with the FE 24-70mm F2.8 GM II. Its advanced design minimizes focus breathing, shift, and axial shift during zooming, ensuring smooth movie imagery. The incorporation of XD Linear Motors and a new aperture unit guarantees quiet, low-vibration operation. Additionally, the lens supports the breathing compensation function in compatible α series bodies for enhanced cinematic performance.

    Natural, linear manual focus response: Linear Response Manual Focus guarantees direct and precise control, ensuring the focus ring responds immediately and accurately to subtle adjustments. This feature enhances both still and video shooting by translating focus ring rotation directly into a corresponding change in focus, delivering instant and reliable control.

    Smooth, quiet AF for movies: Precision matters in slow motion, 4K, or 8K filmmaking. The α-series bodies paired with this lens ensure reliable and seamless focus, effortlessly tracking moving subjects. Powered by four XD Linear Motors and advanced control tech, its autofocus is exceptionally precise, allowing you to entrust the focus entirely to the camera while capturing smooth subject tracking.

    Small, light, and versatile: Sony's FE 24-70mm F2.8 GM II redefines portability, standing as the lightest and smallest zoom lens in its class* at just 695 grams (24.6 oz). It's 20 grams lighter and 16 mm shorter than its predecessor, with an overall volume reduction of about 18%. This impressive weight and size reduction enhance its mobility, making it an ideal companion for professionals and enthusiasts alike, catering to a diverse range of still and movie scenarios.

    Customisable focus hold buttons: Two customizable focus hold buttons offer easy and convenient control during horizontal or vertical shooting at any angle. You can assign alternative functions to these buttons through the body menus for added flexibility.

    Zoom smoothness switch: Zoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won't extend unexpectedly during transportation or when the lens is used on a tripod. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies.

    Aperture click and iris lock switches: The aperture ring on this lens offers quick and direct control. You can choose between click stops for tactile feedback in still photography or a smooth, silent operation for shooting videos. Additionally, an iris lock switch prevents accidental adjustments between the [A] and F2.8 ~ F22 settings.

    Dust and moisture-resistant design: The updated design features dust and moisture resistance, reinforced by silicon seals around buttons and switches, along with a rubber gasket around the lens mount, minimizing the risk of dust and moisture entering.

    Lens hood with filter window: The included lens hood has an aperture for easy use of circular polarising and variable ND filters.

    Fluorine front-element coating: The front lens element is coated with fluorine, repelling water, oil, and contaminants. This coating makes it easy to wipe off any fingerprints or debris for a clear, pristine lens surface.

    Get your hands on this Sony FE 24-70mm F2.8 GM II from ShopatSC.com including some other amazing Sony G Master lenses:


    Sony E Mount FE 16–35 Mm F2.8 GM I Full Frame Lens (SEL1635GM2) | Smallest & Lightest | Wide-Angle Zoom Lens | High Resolution & Bokeh
    Sony FE 85mm F1.4 GM (SEL85F14GM) E-Mount Full-Frame, Mid-Range Telephoto Prime Lens
    Sony E Mount FE 50 Mm F1.4 GM Full Frame Lens (SEL50F14GM) | Lightweight & Compact | Beautiful Bokeh | Extraordinary Resolution
    Sony FE 24–70 Mm F2.8 GM II (SEL2470GM2) E-Mount Full-Frame, Standard Zoom G Master Lens
    Sony FE 600mm F4 GM OSS (SEL600F40GM) E-Mount Full-Frame, Super Telephoto G Master Lens
    1.As of the April 2022 product announcement, compared to full-frame autofocus 24-70mm F2.8 standard zoom lenses. Sony survey.
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