Experience unmatched entertainment with the Sony BRAVIA XR. Its Cognitive Processor XR brings scenes to life with vivid colors and intense contrast, while Acoustic Multi Audio on the Full Array LED TV envelops you in powerful sound from all angles.

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Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV (Black)

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Sony XR-65X90L Bravia 164 cm (65) XR Series 4K Ultra HD Smart Full Array LED Google TV (Black)

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FAQ's

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What is the difference between Full Array LED TV & LED TV ?

The primary difference between a Full Array LED TV and a LED TV is the backlighting technology and the presence of local dimming zones. Full Array LED TVs use multiple LEDs behind the screen with more local dimming zones, resulting in improved contrast, reduced blooming, and enhanced HDR performance. LED TVs, on the other hand, use edge-lit backlighting with fewer local dimming zones, which can lead to more limited contrast control and potentially less precise picture quality.

What is a Full Array LED TV?

A Full Array LED TV, also known as a Full Array LED-backlit LCD TV, is a type of television that uses LED (Light Emitting Diode) technology for its backlighting. It is a common technology used in modern LCD (Liquid Crystal Display) TVs to enhance picture quality and improve the overall viewing experience. In a Full Array LED TV, the LEDs are distributed evenly across the entire back panel of the television. This means that there are multiple LED zones positioned behind the screen. Each zone can be independently controlled for brightness and dimming. This allows for more precise control over the lighting in different areas of the screen.

Are Full Array LED TVs better than mini LED TVs?

Whether or not Full Array LED TVs are better than Mini LED TVs depend on your specific needs and preferences, as both technologies have their own advantages and trade-offs. It's important to consider what aspects of picture quality and display performance are most important to you.Full Array LED TVs offer good contrast and image quality and are suitable for viewers who appreciate an enhanced picture quality without the premium price tag of Mini LED displays. On the other hand, Mini LED TVs excel in terms of local dimming, HDR performance, and blooming control, making them ideal for those who want the best possible picture quality and are willing to invest in a higher-end display.

What are the benefits of a Full Array LED TV?

Everything that you watch is brought out in vivid colors, intense contrast and reaslitic depth.

Is full array local dimming the best?

Full Array Local Dimming (FALD) is a top-tier backlighting technology known for its ability to improve contrast, reduce blooming, and enhance HDR performance. It's an excellent choice for those who prioritize picture quality and are willing to invest in a high-end TV.

Is Full Array LED better than direct LED?

Yes. A Full Array LED TV is an improved version of the Direct LED TV. It provides the viewers with better images with high brightness contrast and more vivid colours. The Full Array LED TV also allows for portions of the screen to be locally dimmed so that black shades appear pitch black and not grey.

Difference between Full Array LED TVs and OLED TVS

Full Array LED TVs and OLED TVs have distinct differences between them. OLED TVs excel in contrast, black levels, and wide viewing angles, while Full Array LED TVs offer good HDR performance, motion handling, and come in a wider range of sizes and price points.
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  • XR Full ARRAY LED TVs for Spectacular Viewing & Unmatched Entertainment

    Embark on a journey to transform your home entertainment with the Sony XR Full ARRAY LED TVs. These TVs bring an unmatched level of visual and sound quality that will take your breath away. Imagine seeing every detail so clear and vivid, like it's right in front of you. That's the magic of the XR Full ARRAY LED technology, making colors pop and contrasts sharp, thanks to its 4K brilliance. Whether you're a movie buff or just love watching shows, the Sony Full ARRAY LED TV isn't just a TV – it's like having a ticket to another world. It doesn't just sit in your living room; it becomes the heart of your home theatre, immersing you in every story, and making every moment unforgettable.

    The XR Full ARRAY LED TVs are available in three models at ShopatSC.com:

    Sony XR-55XR FULL ARRAY LED TV Bravia 139 Cm (55) XR Series 4K Ultra HD Smart Full Array LED Google TV (Black)

    Sony XR-65XR FULL ARRAY LED TV Bravia 164 Cm (65) XR Series 4K Ultra HD Smart Full Array LED Google TV (Black)

    Sony XR-75XR FULL ARRAY LED TV Bravia 189 Cm (75) XR Series 4K Ultra HD Smart Full Array LED Google TV (Black)

    Highlighted Features of Sony Full ARRAY LED TV

    Incredible brightness. A striking contrast: Experience awe-inspiring, lifelike visuals on our Sony Full Array TV, driven by the groundbreaking Cognitive Processor XR™, delivering pictures filled with captivating realism and breathtaking depth. Buy FULL ARRAY LED TV India today!

    Stunning visuals for cinematic experience: Your entertainment is redefined with breathtaking visuals and immersive sound with BRAVIA XR technology, Pure Stream™, and IMAX® Enhanced. Elevate your viewing with BRAVIA CORE, boasting Pure Stream™ for HDR movie streaming at up to 80Mbps—far surpassing the typical 15-25Mbps streaming quality.

    Increased contrast. Amplified depth: The XR Contrast Booster skilfully fine-tunes light distribution across the screen, ensuring a perfect balance. It dynamically adjusts brightness, delivering enhanced highlights with brilliant glare and achieving deeper, richer blacks in shadowy areas.

    Natural colors in every detail: Experience over a billion true-to-life colors in stunning detail. Our Full Array LED with XR Triluminos Pro™, powered by the Cognitive Processor XR™, delivers unmatched precision, capturing every natural shade and detail. Dive into a visual realm that mirrors reality, showcasing lifelike clarity with every subtle hue and tone brought vividly to life.

    Intelligent motion processing for blur-free fast-moving scenes: Cognitive Processor XR™ with XR Motion Clarity™ ensures that fast-moving sports and action-packed movies remain smooth, bright, and clear by analysing motion over several frames.

    Transform your viewing with Dolby Vision™: Now Sony FULL ARRAY LED TV online television brings vivid hues, deeper blacks, and eye-catching highlights to your home. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home.

    Sound and picture harmony in Sony FULL ARRAY TV: Enhanced Acoustic Multi-Audio introduces two additional sound-positioning tweeters, complementing the existing speakers for heightened directional audio cues.

    Entertainment upscaled to 3D surround sound: XR Surround delivers 3D audio without ceiling or upward speakers, immersing you in surround sound from the sides and vertically.

    Watch NETFLIX in studio quality: Improve your Netflix experience with BRAVIA XR's Adaptive Calibrated Mode. This feature seamlessly adjusts the brightness of your favourite Netflix shows based on your room's lighting conditions, ensuring optimal picture quality.

    Multidimensional sound with Dolby Atmos®: Dolby Atmos goes beyond mere surround sound – it envelops you in a multi-dimensional auditory adventure. Experience realistic overhead movement, immersing yourself in a truly three-dimensional audio encounter.

    Syncs what you see and hear: Indulge in seamless audio-visual harmony with Acoustic Centre Sync. Transform your BRAVIA and soundbar into a unified centre speaker for the perfect sync of sound and visuals.

    Be surrounded by high-quality sound: Crafted to perfectly complement the Sony BRAVIA FULL ARRAY LED TV's slim profile and superior sound, our X-balanced speaker features a unique new shape, delivering movies and music with impeccable clarity and precision.

    Auto Genre Mode: BRAVIA XR switches to Game Mode for responsive action, reducing input lag automatically. Buy FULL ARRAY LED TV India from ShopatSC.com with amazing cashbacks!

    Control your Sony FULL ARRAY LED TV television with Google: Leverage the power of Google to seamlessly connect and control your smart devices, from security cameras to household appliances, using your Sony BRAVIA FULL ARRAY LED TV as the central hub for communication and integration.

    Just talk, a fun way to discover new worlds with Sony Google TV: Explore a vast library of over 700,000 movies and TV episodes from various streaming services, conveniently curated into topics and genres tailored to your interests, all accessible in a single location.

    Enjoy the highest quality content: Gain exclusive access to behind-the-scenes content and more with BRAVIA CORE—an exclusive gateway to a private studio experience. Unlock unparalleled access to today's top productions and filmmakers, available only through BRAVIA CORE.

    You can buy FULL ARRAY LED TV online from ShopatSC.com at exciting prices!

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