Sony introduces BRAVIA XR MASTER Series A95L OLED with billions of real world colours and unparalleled contrast.
1.The intelligent revolutionary Cognitive Processor XR delivers picture quality characterized by expansive dynamic contrast, precise blacks, impressive peak brightness and real world colours.
The new BRAVIA XR MASTER Series A95L OLED is available in two screen sizes-164 cm (65 inches) and 139 cm (55 inches). Sony's revolutionary processor XR for BRAVIA XR TVs replicates content in a manner that closely mimics human perception, resulting in an incredibly lifelike viewing experience. It comprehends how the human eye naturally focuses and cross-analyzes images to provide a genuine sense of depth, exceptional contrast, and brilliantly vivid colors. Powered by Cognitive Processor XR™, your favorite content is transformed into an experience that feels astonishingly real. Regardless of what you're watching, the XR Processor XR™ upscales it to nearly 4K quality. You can enjoy striking contrast on the OLED screen, expertly controlled by this unique technology, delivering lifelike depth and true black levels in every scene.
2. Experience greater depth and texture with the brilliance of pure blacks and dazzling light with XR OLED Contrast Pro.
Enjoy great contrast with the brightest colours and pure blacks on the BRAVIA XR OLED A95L TV. Utilizing a temperature sensor and a heat diffusion sheet to dissipate heat effectively, this OLED TV harnesses the capabilities of our Cognitive Processor XR and OLED Contrast Pro to monitor screen temperature and finely regulate light, resulting in a remarkable increase of up to 200% in colour brightness compared to conventional OLED TVs.
3.XR Triluminos Max leverages human-like intelligence to replicate 3D color depth, enhancing color brightness on the new OLED Panel.
The Cognitive Processor XR™ also drives the A95L 's latest OLED panel, featuring XR Triluminos Max, allowing the A95L to present the broadest spectrum of colors. This distinctive processor replicates the captivating natural shades and hues that humans admire, ensuring the screen is consistently filled with vivid colors and lifelike textures, regardless of the brightness level.
4.Enjoy smooth, bright and clear visuals with no blurry images with XR Clear image and XR OLED Motion technology.
The A95L series incorporates XR 4K upscaling technology, ensuring that you can savor entertainment that closely approaches 4K quality, regardless of the content or source. The Cognitive Processor XR™ harnesses an extensive reservoir of data to intelligently reconstruct missing textures and details, resulting in lifelike images.Furthermore, XR Clear Image minimizes noise by employing zone division and dynamic frame analysis, effectively reducing blur. Through OLED XR Motion Clarity technology, driven by the Cognitive Processor XR™, the A80L series combats blurriness by identifying and cross-analyzing crucial visual elements within consecutive frames. It introduces and inserts additional frames between the original ones, enabling you to relish smooth and crystal-clear action, even during fast-paced sequences.
5. Elevate your PlayStation® 5 gaming experience to new heights with exclusive features such as Auto HDR Tone Mapping and Auto Genre Picture Mode. These enhancements optimize picture quality for both gaming and streaming, providing you with a superior visual experience.
The A95L TV is equipped with HDMI 2.1 compatibility which boasts higher speed, enabling increased resolution, enhanced data handling, and additional functionalities such as 4K 120Hz, VRR, and ALLM. These features provide a competitive edge in shooting, sports, and high-performance gaming by delivering instantaneous on-screen action. The Auto Game Mode feature ensures that the TV automatically switches to Game mode to minimize input lag and enhance responsiveness during gaming. When watching movies, it seamlessly transitions back to Standard Mode, prioritizing picture processing to deliver more emotive scenes. This results in an ultra-smooth gaming and viewing experience with clear and fluid motion.
6.Manage your picture game settings and assist functions with one user-friendly interface.
The A95L series has a user-friendly Game Menu that enables gamers to customize their settings according to their preferences. This includes convenient toggles for enabling or disabling VRR or Motion Blur Reduction. Additionally, the Game Menu empowers users to enhance visibility in darker areas by utilizing the black equalizer to spot objects and opponents more easily. Gamers can also improve their aiming precision with a selection of six crosshair types. A noteworthy addition this year is the screen size customization feature, which allows players to adjust the screen size to concentrate their gaming experience on a smaller, more focused display.
7. Experience the Award-Winning BRAVIA CORE app which features the most extensive collection of IMAX enhanced movies with the highest quality Pure Stream™ 80mbps, available exclusively and entirely free on BRAVIA XR TVs.
The BRAVIA Core app is pre-loaded and exclusive to BRAVIA XR TVs, offering a movie service that allows you to redeem up to 10 new releases and enjoy 24 months of unlimited streaming for top movies. With BRAVIA XR technology, Pure Stream™, and IMAX® Enhanced, every piece of content you watch is delivered with stunning visuals and exceptional sound quality. With the BRAVIA CORE Calibrated mode, your movie automatically adjusts to the optimal picture settings, creating an extraordinary at-home movie viewing experience.
8.Beautiful colours from every possible angle with less glare and reflection, thanks to OLED wide viewing angle.
Glare and reflection hinder clear images from being seen particularly in dark scenes where depth and details are often not visible. The A95L OLED panel, featuring an extremely low reflectivity for outdoor light, mitigates these issues, delivering outstanding brightness, colour, and contrast in various lighting conditions. Immerse yourself in the scene without distractions, as watching TV from different angles has never been so satisfying. The next-generation self-illuminating OLED panel on the A95L maintains constant luminance, ensuring consistent and accurate colours across all viewing angles.
9.Discover a new way of watching TV with BRAVIA CAM. Experience gesture control, proximity alert and Ambient Optimisation Pro
Connect the BRAVIA CAM, which is sold individually to the A95L OLED TV. BRAVIA CAM recognizes your position in the room and adjusts sound and picture settings accordingly. Additionally, you can enjoy various entertaining features like gesture control, proximity alerts, power-saving optimization, video chat, and more.
10. Interact with your TV to play your favourite shows and movies with Hands-Free Voice Search
Find your preferred content faster and easier by using voice commands, eliminating the need for complicated navigation, or typing. The built-in microphones on the television allow for a truly hands-free experience. Simply speak to the television via Google Assistant to quickly find what you fwant to watch or play television shows, movies, and more without using the TV remote.
11.Immerse in cinematic content like no other with Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode
The A95L combines the brilliance of 4K clarity with the richness of High Dynamic Range (HDR) to provide the ultimate picture quality. It incorporates Dolby Vision and Dolby Atmos for a cinematic experience at home, with Dolby Vision bringing scenes to life authentically and Dolby Atmos filling the room with immersive surround sound. IMAX Enhanced ensures the reproduction of the director's imagination, while Netflix Adaptive Calibrated Mode optimizes picture brightness based on your room's lighting conditions, enhancing Netflix content to studio quality.
12.Revel in the perfect harmony of picture and sound as the sound comes directly from the screen with Acoustic Surface Audio+ and all pictures are upscaled to 3D with XR Surround.
The A95L OLED TV utilizes special actuators to turn the screen into a multi-channel speaker, ensuring that the sound matches precisely with what's on screen. Two large, perfectly round actuators on the A95L deliver powerful and lifelike sound to enhance your viewing experience. Acoustic Surface Audio+™ enables sound to come directly from the screen, creating powerful acoustics that sync with the picture, resulting in exceptionally clear and natural dialogue. Left and right subwoofers bolster the bass, providing a truly immersive cinematic sound at home. With BRAVIA XR™, everything you watch receives authentic surround sound treatment. XR Surround virtually generates surround sound from the sides and vertically using just the TV speakers, allowing you to experience 3D audio without the need for in-ceiling or up-firing speakers. Additionally, BRAVIA XR™ TVs are compatible with Dolby Atmos.
13. Achieve supreme picture and sound quality in any environment with Ambient Optimization, a light sensor, and Acoustic Auto Calibration technology.
Ambient optimization technology with a light sensor on the A95L automatically adjusts picture brightness according to room conditions, increasing brightness in well-lit rooms and reducing it in darker environments to ensure a perfect view. This unique ambient optimization technology also automatically adjusts picture and sound to your surroundings. Acoustic auto calibration technology detects your position and optimizes sound, providing sound quality identical to sitting right in front of the TV. The OLED series includes a light sensor that optimizes picture brightness based on room conditions, enhancing brightness in well-lit rooms and reducing it in darker areas for an ideal viewing experience.
14. Get endless entertainment with Google TV that connects seamlessly with Apple AirPlay 2 and HomeKit
Seamlessly integrate Google TV to access over 700,000 movies, shows, live TV, and more from various apps and subscriptions. Content is intelligently organized for you to browse from across your apps, making it easy to find something to watch with personalized recommendations. You can also bookmark shows and movies by creating a watchlist from your phone and watch them on your TV, keeping track of what you want to watch. You can add items to your watchlist from your phone or laptop with Google Search, conveniently locating everything in one place. Apple Home Kit and AirPlay support effortlessly integrate your Apple devices like iPads and iPhones with your OLED TV for seamless content streaming. Share your content on the big screen or control your TV with this latest feature support. With hands-free voice control integrated into Sony's Google TVs, you can set aside the remote and simply use your voice to search for entertainment, obtain answers, and control the TV and smart home devices. A simple voice command like "OK Google, turn on the TV" or "OK Google, what should I watch?" makes it happen.
15.The A95L OLED TV offers dual viewing positions, with an immersive edge futuristic design and a flush surface metal bezel that draws focus to the stunning picture.
The A95L OLED TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. The premium metal bezel is so narrow that your eyes naturally focus on the picture and not what’s around it. The living decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
16.Control all your devices with one smart remote on the A95L OLED TV
The A95L comes with a compact and user-friendly remote control featuring six partner keys (Bravia Core, Netflix, Disney Hotstar, YouTube, Sony Liv, and Amazon Prime) for quick access to your favorite content. Access a world of OTT entertainment with a few clicks. With a flush surface and lower buttons designed with a special polyurethane coating, the remote is easy to clean and maintain. All buttons are coated with antibacterial material.
17. XR Protection PRO lets the A95L OLED TV perform in the toughest conditions.
The latest BRAVIA A95L MASTER series features the enhanced X-Protection PRO technology designed for durability and longevity. These televisions not only come equipped with superior protection against dust and humidity but also meet Sony's strict lightning test standards, ensuring your TV remains safeguarded from lightning strikes and power surges. Enjoy uninterrupted entertainment on a television that's built to endure and last.
18. Through BRAVIA, encounter Sony's innovative approach to sustainability in every aspect.
Sony's dedication to sustainability spans the entire development process and viewing experience. Some models this year incorporate Sony's proprietary SORPLAS™ material, which consists of 99% recycled plastic, significantly reducing the reliance on new plastic materials by up to 60%. Additionally, TV packaging has been downsized by around 15%, with substantial reductions in ink usage (approximately 90%) and plastic materials (approximately 35%).
Furthermore, BRAVIA CAM has the capability to detect when viewers are no longer in front of the TV and automatically dim the display to conserve energy. This underscores Sony's commitment to sustainable practices in both product design and usage.