Sony BRAVIA 7 Series 139 cm (55) 4K Ultra HD AI Smart Mini LED Google TV K-55XR70 (Black)
1 year warranty provided by the manufacturer from date of purchase.
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Manufacturing & Packaging details
Manufacturer Name : Sony India Private Limited, A-18, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India , Toll Free: 1800-103-7799, Email: Sonyindia.care@ap.sony.com, Visit www.sony.co.in for product recycling Country of Origin : India Net quantity :1 U (Unit) (Quoted MRP is for 1 U only and inclusive of all taxes)
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Sony BRAVIA 7 Series 139 cm (55) 4K Ultra HD AI Smart Mini LED Google TV K-55XR70 (Black)
₹ 162,740 (incl. of all taxes)
₹ 162,740
MRP ₹ 249,900 (incl. of all taxes)
You Save: ₹ 87,160 (35%)
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Product Description
BRAVIA 7 | XR Processor | Mini LED | Entertains everyone brilliantly with immensely bright cinematic pictures and cinematic sound.
- Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 120 hertz | BRAVIA 7 MINI LED
- Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices
- Sound : 40 Watts Output | 2ch | Acoustic Multi-Audio | Multi way Multi-amplifier connections | DTS Digital Surround | DTS:X | Dolby Atmos| Ambient Optimization | Voice Zoom 3 |2 Full Range (Bass Reflex) | 2 Subwoofers
- Smart TV Features: Google TV | Watchlist | Google Assistance | Chromecast | Built In Mic | Game menu | ALLM/VRR/eARC (HDMI 2.1 Compatible) | Additional Features: Apple Airplay | Apple Homekit | Alexa | BRAVIA Cam Compatibility | Gesture Contro (With Cam)
- Display : 4K Mini LED | XR Processor | 4K 120 | XR Backlight MasterDrive | XR Contrast Booster(20) | XR Triluminos PRO | XR Motion Clarity | XR Clear Image | Dolby Vision
Features

Advanced AI XR Processor
The Advanced AI XR Processor with cognitive intelligence enhances picture and sound quality by analyzing and upscaling content in real-time, delivering a highly immersive viewing experience.

Outstanding contrast
XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.

Power to enhance visual depth
Enhances the contrast by balancing the light output across the screen. It increases the brightness and deepens blacks, resulting in more detailed and vibrant pictures.

Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. By reproducing over a billion of colors with the subtle differences from saturation and hue, it enables natural shades in every detail.

See the world’s colors with all the vibrance of real life. By reproducing over a billion of colors with the subtle differences from saturation and hue, it enables natural shades in every detail.
Rediscover detail. XR Clear Image uses a custom database to upscale your favorites to near 4K, minimizing noise through zone division and dynamic frame analysis.

Smooth Action, Clear Views
Beyond traditional blur reduction, It analyzes motion to precisely insert black frames and optimize backlight control, creating smoother visuals for fast-paced content without sacrificing brightness.

Enjoy movies included with BRAVIA
Instantly enjoy top movies with SONY PICTURES CORE. With Free movie credits you can immediately watch some of the classic and blockbusters. Redeem up to 15 movies enjoy up to 24 months access to Sony Pictures Movies including the IMAX Enhances movies and 80 Mbps Pure Stream.

Brings the cinematic experience home
Enjoy the latest Sony Pictures movies in the highest image quality and more enhanced formats at home. Brings the cinematic experience home Enjoy the latest Sony Pictures movies in the highest image quality and more enhanced formats at home. Picture settings will automatically adjust to create a truly exceptional at-home viewing experience

Netflix in studio quality
Designed by Sony and Netflix to bring studio-quality picture mastering and can adapt to any room's environment. Sony’s Ambient Optimization function fuses to Netflix Calibrated Mode Netflix’s colorists and Sony’s picture engineers co-develop new algorism for Netflix contents

Sony and Prime Video bring studio pictures home
Delivers creators‘ intentions for any content, even though live sports, in any environment automatically. Prime video calibrated mode can deliver the optimum and accurate picture quality as the creator/director intended automatically

Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

Perfect Sound, Perfect Picture
Experience true immersion with Bravia’s Acoustic Multi-Audio and sound positioning tweeters, aligning sound perfectly with the action on screen. Enjoy crystal clear dialogue and dynamic soundscapes that bring every moment to life.

Enhanced Clarity with Voice Zoom
Experience crystal-clear dialogue like never before with Voice Zoom. Utilizing advanced AI machine learning, it distinguishes human speech, ensuring even the subtlest whispers are amplified for precise clarity.

Immersive 3D Surround Sound
Elevate your audio experience with intelligent processing that transforms stereo sound into captivating 3D surround, enveloping you in a virtual audio landscape from every angle. Dive into the richness of Dolby Atmos and DTS support, delivering immersive spatial audio for an unforgettable entertainment journey.

Enjoy Precise, Synchronized Sound
Immerse yourself in unparalleled audio precision with Acoustic Center Sync. This technology ensures that sound synchronizes seamlessly with on-screen action, creating a fully immersive experience that integrates flawlessly with your home theater setup. Enjoy every moment with precise, synchronized sound like never before.

Immersive Cinematic Experience
Elevate your home entertainment with Sony Bravia 7's innovative 360 Spatial Sound Mapping. Experience cinema-quality audio as never before, with phantom speakers that surround you, transporting you into the heart of every scene. Immerse yourself in unparalleled movie theater enjoyment, right from the comfort of your own home.

Effortless Entertainment at Your Fingertips
Enjoy hassle-free access to your favorite movies and shows from various subscriptions, all conveniently consolidated in one user-friendly interface. Streamline your entertainment experience with seamless navigation, personalized recommendations, and uninterrupted viewing. Discover and enjoy content effortlessly, all in one place. Simplify your streaming with our innovative platform.

Curated for Your Entertainment
With Bravia 7, enjoy tailored recommendations that suit your unique tastes. Google TV curates shows and movies based on your viewing history, ensuring every selection is perfect for you. Just ask Google Assistant for personalized suggestions and elevate your home entertainment experience

Handsfree Voice Search with BRAVIA
Experience seamless entertainment with Sony BRAVIA 7 TV's advanced handsfree voice search feature. Instantly access your favorite shows and movies by simply speaking commands. No need for remotes—just ask, and BRAVIA delivers. Enjoy a smarter, more intuitive viewing experience with voice-activated control at your fingertips.

Seamless Streaming with Apple Devices
Experience the ultimate in convenience with your wall-mounted Sony Bravia 7 TV. Sync effortlessly with Apple devices for seamless streaming. Control your entertainment using Siri commands, making it easier than ever to enjoy your favorite shows and movies. Elevate your home entertainment experience today
Specification
Customer questions & answers
Question:
How much RAM does the Bravia 7 have? There is no mention of this anywhere, not even in the specifications on the official website. Tech YouTubers who have reviewed the Bravia 7 say it has 3 GB of RAM, while some claim it has 4 GB. Actually, how much RAM does the Bravia 7 55" inch have? Is it 2GB, 3GB, 4GB, or 6GB RAM?
Answer:
Thank you for reaching out to us. Sony TVs come with a predefined amount of built-in storage, which is divided into two main parts. The first part is the internal storage, which houses the operating system and essential system files. The second part is user-accessible storage, where you can store apps and personal data. The actual available capacity may vary depending on the operating system and pre-installed software.I hope it helps you.
By ShopAtSc on 14 April, 2025
Question:
Bravia 7 ROM is divided into two parts: one for the operating system (16 GB) and one for system files (16 GB), making a total of 32 GB. Is this true?
Answer:
Thank you for reaching out to us. Sony TVs come with a predefined amount of built-in storage, which is divided into two main parts. The first part is the internal storage, which houses the operating system and essential system files. The second part is user-accessible storage, where you can store apps and personal data. The actual available capacity may vary depending on the operating system and pre-installed software.I hope it helps you.
By ShopAtSc on 14 April, 2025
Question:
Recently I bought this TV model and did not find any table top stand with the TV. Is this TV do not come with stand…?
Answer:
Thank you for reaching out to us. The table-top stand for this TV is not included in the TV box. However, at the time of installation, you may choose between a table-top or wall-mount option. Please note that the brand will provide the first demo and installation free of charge. I hope it helps you.
By ShopAtSc on 22 January, 2025
Question:
Does this model have wall mount hardware in the package
Answer:
Thank you for reaching out to us! No, Sony India provides the first demo and installation free of charge. The engineer will also bring fixed wall mount brackets for wall-mount installation. For further product support, you can reach out to us via: Email: sonyindia.care@ap.sony.com Toll-Free: 1800-103-7799 We hope this information is helpful.
By ShopAtSc on 17 January, 2025