Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV (Black)

Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
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Sony Bravia X90L (55inch) 139 cm 4K HDR Smart LED TV | Full Array | 5.1Ch Google TV (Black) - XR-55X90L

Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV (Black)

XR-55X90L

|

₹ 110,190 (incl. of all taxes)

₹ 110,190

MRP ₹ 169,900 (incl. of all taxes)

You Save: ₹ 59,710 (35%)

Low cost EMI As low as ₹ 12,243 Per Month. More Details

Low Cost EMI PlansX

EMI Plan Interest(pa) Total Cost
₹ 36730 x 3m 0% ₹ 110,190
₹ 18365 x 6m 0% ₹ 110,190
₹ 12243 x 9m 0% ₹ 110,190

NOTE:
1. The EMI table above is indicative for just this item. Actual amount payable will depend on your card and will be shown on checkout page.
2. The bank will continue to charge interest on Low Cost (NO cost EMI) plans as per existing rates. However, the interest to be charged by the bank will be passed on to you as an upfront discount. & Low cost EMI is available on Cart value Rs. 5000 & Above for more info Click here

Bank Offers

  • OFFER Up to Rs. 10,000/-INSTANT CASHBACK on 3, 6 & 9 Months Scheme of Low Cost EMI Transaction of ICICI / IDFC / Kotak / BOB / Yes bank Credit Card via Pinelabs Know more !
  • OFFER Up to Rs. 4500/-INSTANT CASHBACK on 0EMI (Full payment) Transaction of ICICI / IDFC / Kotak / BOB / Yes bank credit card via Pinelabs Know more !
  • Easy EMI options available

Other Offers

  • COMBO OFFER up to Rs 8,000/- OFF on purchase of Soundbar with this TV.T & C Apply*
  • Home Delivery from your trusted Authorized Sony Center store.
  • Get Free Brand-approved wall-mount or table-top installation. Click here
  • Get 3 months of FREE Sony LIV Premium Subscription.T & C Apply*
Available Screen Size
139 Cm (55) 164 cm (65)

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Add Exclusive Extended Warranty

This Warranty provides an additional coverage on top of the Standard Warranty for Additional 2 Years. Enjoy Your Peace of Mind.

1 Year Standard Warranty + 2 Years Extended Warranty = Total 3 Years on your BRAVIA TV

2 Years Extended Warranty Starting @ just ₹ 1,150

product-1

SONY BRAVIA +2 Year Extended Warranty-128cm (51) – 139cm(55) 2K & 4K

₹ 10,350 (incl. of all taxes)

₹ 10,350

MRP ₹ 12,500 (incl. of all taxes)

You Save: ₹ 2,150 (17%)

*T&C Apply

Warranty

1 Year Comprehensive warranty provided by the manufacturer from date of purchase.

  • Manufacturing & Packaging details
    Manufacturer Name : Sony India Private Limited, A-18, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India , Toll Free: 1800-103-7799, Email: Sonyindia.care@ap.sony.com, Visit sonyindia.co.in for product recycling
    Country of Origin : India
    Net quantity :1 U (Unit) (Quoted MRP is for 1 U only and inclusive of all taxes)

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  • Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV  (Black)
    Sony XR-55X90L Bravia 139 cm (55) XR Series 4K Ultra HD Smart Full array LED Google TV (Black)

    ₹ 110,190 (incl. of all taxes)

    ₹ 110,190

    MRP ₹ 169,900 (incl. of all taxes)

    You Save: ₹ 59,710 (35%)

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Sony HT-A3000 5.1ch 360 Spatial Sound Mapping SoundbarHome theatre system with Dolby Atmos and wireless Subwoofer SA-SW3 ( 450W,Bluetooth, Hi Res Audio, 360 RA,HDMI eArc & Optical Connectivity)
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Sony Bravia Theatre Bar 9(HT-A9000) with 360 spatial sound mapping,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3(Hi Res,360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 spatial sound mapping,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3(Hi Res,360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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MRP ₹ 179,980 (incl. of all taxes)

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW5 & Rear Speaker SA-RS5(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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MRP ₹ 271,970 (incl. of all taxes)

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW5 & Rear Speaker SA-RS3S(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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MRP ₹ 247,970 (incl. of all taxes)

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS5(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS5(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black
Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS5(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

₹ 190,980

MRP ₹ 239,970 (incl. of all taxes)

₹ 190,980 (incl. of all taxes)

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS3S(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

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Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS3S(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black
Sony Bravia Theatre Bar 9(HT-A9000) with 360 SSM,IMAX,Dolby Atmos/DTSx Premium Soundbar Home Theatre System with subwoofer SW3 & Rear Speaker SA-RS3S(360 RA,Voice Zoom3,8K/4K HDR,HDMI eArc,BT),Black

₹ 171,980

MRP ₹ 215,970 (incl. of all taxes)

₹ 171,980 (incl. of all taxes)

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Product Description

X90L amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.

  • Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 120 hertz | BRAVIA Smart Full Array LED
  • Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices
  • Sound : 30 Watts Output | Acoustic Multi-Audio | Sound Positioning Tweeters | Full Range (Bass Reflex) | Dolby Atmos | Ambient Optimization | Voice Zoom4
  • Smart TV Features: Google TV | Watchlist | Ok Google | Google Play | Chromecast | Built In Mic | BRAVIA CAM Support | Variable Refresh Rate & Auto Low Latency Mode | Additional Features: Apple Airplay | Apple Homekit |Alexa | Gesture Control
  • Display: XR Cognitive Processor | 4K HDR | 4K 120 | XR Triluminos pro| XR Clear Image | XR Contrast booster | XR 4K Upscaling | XR Motion Clarity

Features

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Contrast intensified. Depth amplified

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™, our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.

Recreating lost texture—the intelligent way

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

Less noise. Less blur. More clarity in every picture.

XR Clear Image improves picture clarity and reduces noise when upscaling from low-resolution content by applying specific algorithms based on the original resolution.

Intelligent motion processing for fast-moving, blur-free scenes

By analyzing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.

Transform your viewing with Dolby Vision™

Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home.

WATCH NETFLIX IN STUDIO QUALITY, AUTOMATICALLY OPTIMIZED

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.

Synchronized. Sound and picture harmony

Acoustic Multi-Audio does not have actuators vibrating the display. Instead, it adds two sound-positioning tweeters to provide additional directional cues to the two existing speakers.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Sound flows around you with Dolby Atmos®

"Clear multidimensional sound. Surround yourself with sound and step right inside the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience."

Syncs what you hear & see

Experience the perfect sync of audio and visuals with the help of Acoustic Centre Sync, which turns both BRAVIA and the soundbar into a centre speaker.

Hear high quality sound

Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene. Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-balanced speaker drives movies and music with clear sound.

4K/120fps with VRR & ALLM

HDMI 2.1 has higher speed enables to realize more resolution, data handling & added features like – 4K 120Hz, VRR & ALLM

Auto Genre Mode

BRAVIA XR automatically switches into Game mode to minimize input lag and make the action more responsive

Game Menu

Game Menu allows you to easily access your gaming Status, Settings and Gaming Assist functions all in one place

Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

Bring the high quality cinematic experience home

A huge number of movies are waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. BRAVIA CORE features Pure Stream™ which can stream HDR movies at up to 80Mbps better than conventional 15-25Mbps streaming.

Discover new ways to enjoy TV with BRAVIA CAM

Connect with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Customer Reviews

Based on 122 reviews
89%
(109)
7%
(9)
1%
(1)
0%
(0)
2%
(3)
A
Aditya
Sony

Demo installation done by Sabbir & Azaz from Balaji survives Vadodara

Hi Aditya ,

Thanks for leaving us such a wonderful review. We put customer experience and satisfaction as our priority! We request you to Subscribe to our newsletterwww.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you your next purchase!

Regards,
ShopAtSC

B
Bipin sha
Demo and installation

Very good product at Sony at all.

Hi Bipin ,

Thanks for leaving us such a wonderful review. We put customer experience and satisfaction as our priority! We request you to Subscribe to our newsletterwww.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you your next purchase!

Regards,
ShopAtSC

P
Pooja solanki
Demo Inst

Good service

Hi Pooja ,

Thanks for leaving us such a wonderful review. We put customer experience and satisfaction as our priority! We request you to Subscribe to our newsletterwww.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you your next purchase!

Regards,
ShopAtSC

C
Chatan Bhai
Demo Inst

Good service & Good Demo installation

Hi Chatan ,

Thanks for leaving us such a wonderful review. We put customer experience and satisfaction as our priority! We request you to Subscribe to our newsletterwww.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you your next purchase!

Regards,
ShopAtSC

a
a.e.
Demo Installation

Good service

Hi,

Thanks for leaving us such a wonderful review. We put customer experience and satisfaction as our priority! We request you to Subscribe to our newsletterwww.ShopatSC.com and receive exclusive offers on products you love! We look forward to serve you your next purchase!

Regards,
ShopAtSC

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